The Badminton World Federation (BWF) has officially named BK8 News as the Presenting Partner for the upcoming BWF Thomas & Uber Cup Finals 2026. The partnership is set to enhance the tournament’s global visibility and foster deeper engagement with fans through integrated media coverage and content-driven initiatives.
Owen Leed, Commercial & Communications Director at BWF, expressed enthusiasm about the collaboration: “We are delighted to welcome BK8 News onboard for our flagship team competition, the BWF Thomas & Uber Cup Finals 2026. The collaboration highlights the rising commercial strength of our premier championships and supports broader international exposure through BK8 News’ media reach.”
BK8 News Managing Director, Michael Gatt, added, “We are excited to be a Presenting Partner of the prestigious BWF Thomas & Uber Cup Finals 2026, a tournament with a rich legacy and one of the most anticipated events on the global badminton calendar. This partnership marks a major milestone for BK8 News, providing a global stage to elevate our brand and bring fans closer to the excitement of world-class badminton through engaging content, storytelling, and immersive experiences.”
The partnership was facilitated by BWF’s commercial and broadcast partner, Infront, with additional support from Outlast Sports & Entertainment. Salauddin Sinnakandu, CEO of Outlast Sports & Entertainment, commented, “This collaboration marks a noteworthy milestone, and we look forward to seeing the ways it will evolve and the impact it will create.”
With the support of BK8 News, the BWF Thomas & Uber Cup Finals 2026 are poised for increased international exposure and an enriched fan experience, solidifying their status as premier events on the global badminton stage.
