Yamaha MotoGP boss Paolo Pavesio says MotoGP needs to keep expanding its audience, but warns that growth must not come at the cost of alienating long-time fans.
Following Liberty Media’s €4.2 billion takeover in 2024, MotoGP has introduced new initiatives, rolled out a larger calendar, and implemented controversial changes to the 2027 race weekend format—all to grow its appeal. These moves have increased the premier class’s exposure, sometimes at the expense of Moto2 and Moto3’s visibility, as the focus shifts to making MotoGP the main attraction.
“The main investors in motorcycle racing are the manufacturers,” Pavesio told Motorsport. “If you look at the total investment, about 70% comes from the five MotoGP manufacturers. Why do we do it? To sell bikes. That’s why we have to be careful.”
Pavesio acknowledged that bringing in new fans is essential, but stressed that the core business for manufacturers is motorcycle sales, not just “an aspirational lifestyle”:
“We must be careful not to develop this sport to such an extent that our fans no longer recognise themselves in it and drift away.”
Looking ahead, MotoGP’s sweeping technical changes in 2027 aim to make the competition more accessible and the racing more exciting. Pavesio is optimistic that these “more humane” bikes will strike the right balance, opening up new opportunities while keeping current fans engaged.
“The bikes will still be extreme, but a bit more humane. The spectacle should benefit,” Pavesio said. “If the sport grows and attracts new people, it’s an opportunity. But the key is not forgetting our roots—here, we’re also selling the bikes themselves.”
In summary, as MotoGP aims for new heights, Yamaha’s boss believes success will depend on making sure the journey still resonates with loyal fans.
